AAA Western and Central New York (AAA WCNY), in partnership with the Buffalo Bills, today announced the launch of the AAA Bills MVP Membership, an innovative new membership designed to unite two iconic organizations committed to serving Western and Central New York.

The new AAA Bills MVP Membership delivers trusted 24/7 roadside assistance, travel planning services, and valuable member discounts that millions have relied on from AAA for generations, while introducing opportunities for exclusive Buffalo Bills experiences including game tickets, pregame sideline passes, merchandise, special offers, and other fan engagement opportunities throughout the season.

The inaugural campaign features Buffalo Bills’ Pro Bowl offensive tackle Dion Dawkins, whose passion for the community, leadership on and off the field, and unmistakable energy make him the perfect ambassador for the program.

The AAA Bills MVP Membership represents a unique collaboration between two organizations synonymous with trust, loyalty, and community. Together, AAA WCNY and the Buffalo Bills have created a membership that rewards fans while delivering meaningful everyday value far beyond game day.

"Bills Mafia represents some of the most passionate and loyal fans in sports, and we're proud to partner with the Buffalo Bills to offer a membership that reflects that same spirit," said Marke Dickinson, President and CEO of AAA Western and Central New York. "We're combining the peace of mind and value AAA members rely on every day with exclusive experiences that bring fans closer to the team they love. Whether you're cheering from the stands, gathering with family and friends on game day, or traveling across the state to support the Bills, the AAA Bills MVP Membership is designed for Bills fans who proudly call this region home."

"Bills fans are the heartbeat of Western New York, and we're always looking for new ways to create meaningful connections with them beyond game day," said Jason Hartlund, Buffalo Bills, Chief Commercial Officer. "We’re excited to partner with AAA and bring this co-branded membership to the Bills’ fan base, and having a member of our team, Dion Dawkins, as the face of the campaign makes it even more exciting. We're ready to welcome Bills Mafia to a AAA membership designed with them in mind."

“The commitment. The excellence. The community. Those are all values that AAA, the Bills, and I share. We all want to create memorable experiences for fans in Western and Central New York, and this campaign celebrates that,” Buffalo Bills Offensive Tackle Dion Dawkins said. “I’m getting the AAA Bills MVP Membership for me and the fam–you already shnow that.”

The AAA Bills MVP Membership will officially launch on Tuesday, September 8, 2026, with current members being able to convert or new members being able to join through AAA.com/Bills and participating AAA Western and Central New York locations.

For more information about the AAA Bills MVP Membership, visit AAA.com/Bills or call 800-836-2582.

About Highmark Stadium:
Highmark Stadium, home of the National Football League's Buffalo Bills, will open in 2026 in Orchard Park, New York, a suburb of Buffalo. In conjunction with Legends and architectural firm Populous, the Bills have left no stone unturned in covering every innovative element of new stadium design and fan amenities, featuring iconic Buffalo architecture and the deep-rooted spirit of Bills Mafia. The open-air, football-first venue will feature premium, reserved seating that delivers an elevated game day experience & atmosphere. A striking canopy structure will provide seating bowl coverage, enhancing fan comfort and protection from the elements. Fans will enjoy 360-degree concourses, frictionless food and beverage marketplaces, and cutting-edge audio/visual features that will set a new sporting stadium standard. With expandable capacity, Highmark Stadium will be the premier destination for major events beyond football. This transformative project is a public-private partnership between the Buffalo Bills, New York State, and Erie County. For the latest updates, download the Bills App or visit buffalobills.com.