AAA is joining forces with Mothers Against Drunk Driving® (MADD) and Waymo in a collaborative effort to prevent impaired driving, reminding families and drivers to plan safe rides home this holiday season during one of the most dangerous times of year on the road. December is Impaired Driving Prevention Month, serving as a timely reminder for everyone to make safe choices and stay vigilant about impaired driving.

Drunk driving claimed 4,931 lives during the December months of 2019-2023, according to the National Highway Traffic Safety Administration (NHTSA). In 2023, 1,038 people died in alcohol-related crashes in December alone.

“Impaired driving is a preventable crisis, and AAA remains dedicated to helping turn the tide to make roads safer,” said Gene Boehm, President and CEO of AAA, Inc. “As holiday travel picks up and winter weather sets in, the roadways become even more dangerous—especially when impaired driving is added to the mix. Lives are on the line, and together with MADD, we are committed to saving them.”

“Ending impaired driving requires a collective movement, with each of us playing a part,” said Stacey D. Stewart, CEO of MADD. “AAA’s commitment to road safety and Waymo’s tech-forward approach align nicely with MADD’s mission to put an end to impaired driving for good, and we’re thrilled to join forces with both companies in our relentless march towards this purpose.”

AAA and MADD’s partnership stretches beyond Impaired Driving Prevention Month, marking the beginning of a larger joint effort to reduce impaired driving deaths by 20% in the next five years.

As part of its partnership with MADD, Waymo is offering a $5 ride discount for the first 2,500 redemptions of the code, “SAFEHOLIDAYS.” This discount will be valid now through New Year’s Eve in all current Waymo owned and operated markets: San Francisco, Los Angeles and Phoenix.

“We are thrilled to partner with MADD in a shared commitment to keeping our roads safe,” said Tekedra Mawakan, Co-CEO of Waymo. “Waymo is proud to help further the fight against impaired driving by raising awareness and providing safe rides home through our fully autonomous vehicles, which are designed with multiple safety features to protect passengers and everyone on the roads.”

In 2023, more than 13,000 people were killed in drunk driving crashes across the U.S. for the second year in a row, according to the National Highway Traffic Safety Administration (NHTSA). MADD, AAA and Waymo together are encouraging everyone to take proactive steps to help keep the roads safe this holiday season, from helping guests plan a safe ride home to talking with children and teens about making safe choices.

The impaired driving crisis is worsening nationwide, and drunk driving deaths have increased by 22% since 2019. This means that roughly every 85 seconds, someone is killed or injured in a drunk driving crash. MADD firmly believes the key to eliminating impaired driving lies in anti-drunk driving auto technology. The HALT Drunk Driving Law, passed in 2021, requires this lifesaving technology to be put into all new cars, which will save more than 10,000 lives per year.

About AAA

Founded in 1902 by automotive enthusiasts advocating for better roads and safer mobility, AAA has grown into one of North America’s largest and most trusted membership organizations. Guided by our mission to Save Lives, Create Member Value, and Deliver Exceptional Experiences, AAA provides world-class roadside assistance, travel planning, exclusive discounts, and reliable financial and insurance services. Today, AAA enhances the life journey of more than 65 million members across North America, including over 58 million in the United States. Learn more or become a member at AAA.com.

About MADD

Mothers Against Drunk Driving® (MADD) is a national nonprofit leading the movement to end impaired driving for good. Since 1980, MADD has helped reduce drunk driving deaths in America by more than 40%, saved nearly 500,000 lives, and served nearly one million victims and survivors. The organization is committed to leading prevention efforts with young adults, collaborating with law enforcement to keep our roads safe from impaired drivers, as well as advocating for stricter sentencing and stronger laws, including the HALT Drunk Driving Law that mandates anti-drunk driving technology in every new car. MADD continues to provide support services to victims and survivors of impaired driving at no charge through victim advocates and the 24-Hour Victim Help Line 1-877-MADD-HELP. For more information or to donate, visit https://madd.org/ and follow MADD on Facebook, Instagram, Twitter, TikTok, LinkedIn, and YouTube.

About Waymo

Waymo is an autonomous driving technology company with the mission to be the world’s most trusted driver. Since our start as the Google Self-Driving Car Project in 2009, Waymo has focused on building the Waymo Driver—The World's Most Experienced Driver™—to improve access to mobility while saving thousands of lives now lost to traffic crashes. Waymo’s fully autonomous ride-hailing service provides hundreds of thousands of rides every week in San Francisco, Phoenix, Los Angeles, Austin, and Atlanta, and the data shows Waymo’s technology is involved in five times fewer injury-causing collisions in these cities compared to human drivers. The Waymo Driver has autonomously driven over 100 million miles on public roads and tens of billions in simulation across 15+ U.S. states.