AAA Western and Central New York is pleased to announce the appointment of Timothy Greco as Sales Analytics Manager, a newly enhanced role that will help drive data-informed decision-making, optimize sales performance and support long-term growth across the organization.

Greco leads the collection, interpretation, and presentation of sales data to identify growth opportunities and support strategic initiatives. He oversees sales reporting, forecasting, and performance modeling, while collaborating with teams across the organization to deliver actionable insights that strengthen business results.

In his role, Greco is responsible for advancing sales analytics capabilities through the development and automation of dashboards and reporting tools, ensuring the accuracy and consistency of sales data, and delivering executive-level insights to senior leadership. He also leads forecasting and scenario planning efforts, helping the organization anticipate trends, manage risks, and capitalize on emerging opportunities.

"Tim's analytical expertise, strategic mindset and collaborative leadership style make him the ideal person to lead our sales analytics initiatives," said Scott Kukela, vice president and chief financial officer at AAA Western and Central New York. "His ability to transform complex data into meaningful business insights will help AAA continue to make informed decisions that support growth and deliver value to our members, customers, and associates."

Greco works closely with leaders across Sales, Marketing, Finance, and Operations to enhance reporting capabilities, improve data governance and evaluate the effectiveness of sales and marketing campaigns. His responsibilities also include oversight of customer segmentation, pricing strategies, market and competitive analysis, and the development of recommendations that support organizational strategy and performance.

He brings more than a decade of experience to the role, having served in finance and analytics positions with several organizations, including Storage Asset Management, Pegula Sports & Entertainment, and Delaware North.

The creation of this position reflects AAA Western and Central New York's continued investment in data-driven decision-making and its commitment to leveraging analytics, innovation and cross-functional collaboration to enhance business performance and deliver exceptional value to members throughout the region.

A graduate of the University at Buffalo, Greco holds an MBA along with a B.S. in Business Administration with a concentration in Finance.  Greco currently resides in Tonawanda with his wife, daughter, and dog. In his free time, he enjoys cooking, running, playing pickleball, and the occasional round of golf. A lifelong Western New Yorker, he takes pride in supporting Buffalo sports teams and enjoys traveling to spend time with family and friends.