AAA Western and Central New York Announces Director of Insurance
AAA Western and Central New York Announces Director of Insurance
AAA Western and Central New York is pleased to announce Jen Ketchum as the new Director of Insurance. Ketchum brings 21 years of experience in both insurance sales and service to the role, which oversees all insurance operations across AAA’s regional footprint in Western and Central New York. She will manage the entire insurance team from AAA’s corporate headquarters in Amherst, N.Y.
Throughout her career, Ketchum has specialized in different aspects of personal insurance, along with commercial lines, which will be her focus at AAA. “AAA Insurance has built an exceptional culture, and my goal is to further strengthen that foundation by driving growth and alignment across our personal and commercial lines.” she said. “I’m passionate about leading and empowering high-performing teams, developing strong leaders, and fostering collaboration across business units. I’m excited to work alongside the outgoing and dynamic team at AAA.”
Ketchum, who holds P&C and Life & Health licenses, has been responsible for hiring and onboarding, promoting growth in insurance, developing carrier relationships, and streamlining processes and procedures in various roles over the past two decades.
“I enjoy collaborating with individuals to help them discover their own value and achieve career success, as well as solving problems to identify the most efficient solutions for long-term growth,” she said.
“I’m excited to welcome Jen to AAA and leverage her extensive experience,” said Chris Lawrence, Vice President of Sales at AAA Western and Central New York. “Her dedication to driving top performance along with a passion for delivering a best-in-class customer experience makes her a perfect fit for the AAA team.”
Ketchum holds a Bachelor of Arts in Psychology and a Master of Business Administration from St. Bonaventure University, as well as her CPCU.
She lives in East Aurora with her husband Mark, and two children. In her free time, she enjoys family travels by taking on a new destination each year, along with Bills games, skiing, and golfing.